How to Create a Successful Facebook Business With These Essential Tools

Facebook offers a multitude of tools that will help your business excel such as Social Ads, Pages, Beacon, Insights, Platform, Polls. These tools are there to help you in building your brand on your Facebook Page while attracting visitors and future clients.

It’s wise to start by learning all about these tools. This will save you a lot of time in the long run. In the following section you’ll learn how this all ties together which will show you how essential these tools are in running a successful Facebook business. You can learn all about these tools by going to the business section at Facebook.com.

Social Ads

What makes social ads so powerful and unique, is their direct interaction with the news feeds of your friends and fans. This gives you an advantage because anyone who has added you as a friend will see information about your business directly on their profile.

This is also an advantage because you can directly control who sees your ads, which helps you to target your traffic without much effort. As with any kind of marketing, targeting your traffic has proven time after time to raise your conversions.

Facebook Pages

If you have a business, you definitely should create a Facebook page. Make sure that you create a page and not a profile. They are not the same thing. The Facebook page you create will be your businesses’ profile page. Additionally it helps your brand image.You know when someone on Facebook interacts with your site, that you’ve gained a potential customer.

People treat your page the same as they would any of their friends. They search and read things that they’re interested in. What’s great about Facebook is that anyone can post on your wall and share their opinion. Your Facebook page is a playground for your creative genius to come to life and shine. The more apps, quizzes, surveys, contests, or starting of groups you do, the more people will want to interact on your page. You should base your activities around your niche and the image you are trying to build for your company.

Facebook Beacon

There is another service called the Facebook Beacon that will help you promote your business to your friends and fans. Beacon allows Facebook to post your business news directly on your friends feeds so the interaction is steady and consistent.

You can also choose if you want your friends to get a message every time someone purchases one of your products. When people see that someone else purchased something, more times than not they will check out the product that someone else ordered. If you are on Facebook, you know how your page tells you every time one of your friends makes an update or posts pictures on their wall. Well this is kind of the same thing. It’s not intrusive and you don’t feel offended by it, you just know that this is the way Facebook works, therefore it is an excellent tactic to receive more sales. For this to work you will need to paste some code to your website.

Your company, service, or product will increase by word of mouth because when people share your page it encourages others to interact on your site.. If you are nervous that this will affect the user’s privacy or your business privacy don’t be because people always have the choice to deny updates. There are other options to protect your privacy as well as their’s.

Facebook Insights

Just like when you are marketing online and want to check the statistics about people interacting on your site and clicking your ads; Facebook Insights can do this for you when you are marketing on Facebook. Facebook Insights is the perfect tool to measure which campaigns are successful and which are not.

This is also an excellent tool to see if your products or services are spreading virally or not. Facebook Insights is such a impactful tool, due to the word of mouth aspect. Insights additionally helps you gauge just how successful your attempts truly are. Facebook insights not only gauges how successful your are,but also gives you the data about demographics to help you target your traffic for the right audience.

Facebook Platform

The Facebook platform allows programmers to create apps that will work well with their site and enhance the customer’s experience. Creating a fun app is a great way to get people to interact with your page. With Facebook your goal is to create things that your friends want to share with others so your user base can multiply as it goes viral.

Quizzes, surveys, games, and interactive tools are a great way of engaging your fans. You can find some great ideas on the applications page of Facebook, to see which kind of apps will work for your business. Whatever you design needs to help build your brand on the site. Everything you build on your site should be based around building your brand image.

Facebook Polls

Another valuable tool that will assist you in determining other factors of your website is Facebook Polls. You can give a poll to a particular demographic to see if it is wise to launch a product to that demographic before you make the launch. This saves you from time, effort, and disappointment. Facebook Tools is very powerful and will work well because you already have the age, sex, and marital status of your users. This information is an excellent tool to help you focus your efforts on only those who are relevant.Taking advantage of these free Facebook tools will be a huge benefit to you and will help you build a very successful Facebook business!

Creative Business Advertising for Your Grand Opening

The key to a powerful grand opening is having a lot of people attend who are excited to hear about your product and can’t wait to finally have your company open for business to meet their needs and help solve their problems. In the months and weeks leading up to your company’s first day, as many people in your surrounding area as possible need to see your business name, understand where you are located, and what service you will be expertly providing. Here are some ways to build anticipation and excitement, and to spread the word throughout your local Florida community with creative advertising…

Particularly in Florida where so much time is spent outdoors all year long, one idea is to have a custom printed banner designed announcing your grand opening. A professional printing company can make a very clean, attractive, durable banner that can be made in any dimension and can be hung virtually anywhere. This is a great way to start on your brand marketing campaign.
And if the message you have printed on the banner does not use the words “grand opening”, it can be used over and over again in the future for many years of Florida outdoor advertising. While these types of banners hold up very well for quite a few years of use, they last even longer in Florida where they don’t have to contend with the ice and snow during the winter months. Months and years after your company’s first day has gone by, your custom banner can still be hauled out and strung up as a part of your on-going business advertising.
Another creative advertising idea for your grand opening is to use those same types of custom banners and take them with you out into your community. Set up a booth at Florida outdoor concerts, sporting events, neighborhood block parties, carnivals, parks, community centers, and other opportunities for outdoor business advertising. Anywhere your local community is, your custom banner needs to be.
Another creative advertising idea is to use vinyl window clings or car wraps. This is a constantly mobile business advertising technique that never requires asking permission to be put up. Most business owners prefer the window clings as they are cheaper to have made and leave no permanent mark on the car. This also means that it can be changed out to fit the brand marketing season of your company, beginning with announcing your grand opening party and then moving on to seasonal sales and other promotions. The most common issue with this type of Florida outdoor advertising is that the location of the company being promoted is not included. It may seem silly to have directions printed on a car, but if potential customers see your business name but don’t know where to find you, what good is it?
One final idea for some creative outdoor advertising is to always wear your business id/nametag whenever you are out in your local Florida community. Be sure it looks professional, is not cluttered with too much information, and is easy to read with some sort of catchy saying or slogan to make people curious.

Generate More Traffic to Your Facebook Business Page

Every day, over 20 million users logged on to Facebook are interacting with Business Pages. This number may seem daunting, and indeed it isn’t easy to make your Page stand out from the millions of others… especially considering that your competition included billionaire brands like Wal-Mart.

However, this doesn’t mean you can’t stand out from the crowd. Before delving too far into that (and we will), let’s first take a look at the reasons you should create a Facebook Business Page in the first place.

1. They’re free. And there isn’t a more inexpensive form of advertisement. With just an account on Facebook and a little time for set-up, you’re already ready to start generating traffic. That second part takes a bit more time than the initial set up, but you’re well on your way at this point.

2. They’re customizable. The static FBML application (which is also free) allows for complete customization of as many tabs as you see fit for your Page. It does require you have prior knowledge of FBML code (which is a derivative of HTML), but if you aren’t an expert in either, there are always services, some of which are relatively inexpensive, designed to help you create a great looking Facebook Business Page for your brand without requiring you to know anything about coding.

3. They’re known. What it means to have over 20 million people connecting with Facebook Pages is that you have 20 million opportunities to attract potential customers to your page. While you’re not going to capture that entire audience, 1 percent of 20 million is still 200,000 people. Even.01 percent is still 2,000 people that you can reach out to, so there is plenty of opportunity if you’re willing to reach out.

But creating your Business Page is only the first step. Once you’ve got it up, the next part gets a little more tricky – generating traffic. Still, with a few things in mind people will start liking your Page before you know it.

The most time-consuming, but also the most important way to promote your Business Page is to consistently keep it updated without cluttering it with too much superfluous content. Brand factoids, important updates, upcoming events or promotions, and videos are all great things to update your Page with, not only to keep it updated, but to engage the viewer with something he or she will be more interested in reading.

Keep it professional. Although your Page is connected to your profile, it shouldn’t be treated the same way. Keep personal information, such as your home address, family photos, and vacation plans off your Business Page. Not only does this have nothing to do with your business, but customers aren’t so much interested in your family outings as they are in what your brand has to offer.

People like pictures. Moreover, people don’t like the first thing they see when they land on a Page to be a great big wall of text. Especially when that great big wall of text looks the same as all the other great big walls of text that businesses have on their Pages. Make your Page stand out by utilizing the free FBML application (which you can set up as the landing tab for your Page) and capturing the attention of visitors.

The great thing about Facebook is that it’s one big string of people linked together by friendships, fanships, and likes. You can invite your friends to your Page, who will then invite their friends, who invite their friends and so on until you have more people liking your page than you know what to do with.

However, none of this matters if you don’t put it to action. Even if you have thousands of people who like your Page, it won’t mean much if they aren’t converting into more revenue for you. Remember to connect with your clientele and immerse yourself in the discussion. There’s no better way to build customer trust and brand loyalty than to put a personable face to the brand you’re advertising.

Home Based Business Marketing – The Truth About Duplication

Recent conversations regarding the theory of replication and home based business marketing strategies sparked this article. I need to start by genuinely asking the argument of whether or not we should be chasing duplication at all. Moreover, what will we be duplicating?

For years in my business the idea of a duplicable home based business marketing strategy was shoved down my throat and infused within my thinking. I didn’t just accept this idea of using one system that anyone pursued, but I taught the notion to everyone I worked with. Then things changed for me that literally transformed how I understand home based business marketing.

Do not misunderstand, I definitely acknowledge that individuals and businesses crave systems. Succeeding is more challenging if you do not have a process to follow. Let’s face it, individuals need specific direction. New home business owners need a 1,2,3 kind of system. You have to ask yourself what your home based business marketing system is in fact yielding or replicating. Additionally, is your system really duplicating at all?

In order to answer this question, we initially have to describe duplication within the conditions of the home based business marketing field. The average home business owner views replication as the primary goal. Expressly, when we have enough individuals duplicating our business system, we may sit back, enjoy, and observe as the checks keep rolling in. This type of belief is actually buying into the myth of duplication. Allow me to demonstrate.

We start with the hope that one by one or two by two we will add others to our sales force who will follow and copy our home based business marketing strategy. We think that the majority of people will get comparable results to our own, before long momentum is achieved and we will be duplicating in masses. In due season though, real life slaps us in the face as the accomplishment of true replication isn’t as easy as we anticipated. This is where the light bulb was turned on for me and altered my rationale concerning duplication.

After 8 years of working my business persistently, I recognized that even though we had assembled a healthy business, we were still stuck in the same situation as when we began. Yes, I was making a lot more money than when I first started my business and had some pretty awesome perks; yet, I hadn’t secured the degree of viral duplication that everyone talks about. Hence I started studying home based business marketing programs.

I found that replication is a myth in the home business world. This might rattle your chain a bit; yet, I wish to rouse your beliefs. Fairly ask and assess what the statistics are in your business regarding overall duplication and real people seeing real results? For a fair assessment you need to examine more than the handful of individuals who may be having direct or singular results. The question is how many individuals are able to realize true reproduction in depth in your business?

Earnestly assess your business and ask:

Has your team grown apart from your personal contact? Fundamentally this indicates that you regularly have team members that you have never met who are generating ample numbers without you.

Would you be able to completely remove yourself and your personal resources (your closing calls, webinars, training, etc.) from the arrangement and have your team persist to multiply?
Is your team creating multiple legacy type businesses to the point where they could not be swayed to move to another company?

Could you walk away from your business and travel the world for an entire year without affecting your income?

Most people are answering these questions with a negative response. If you are answering yes to all of the above, either you are out of touch with reality OR you hold a superior home based business marketing formula that understands that true replication can’t be achieved with one limited home based business marketing system.

The reason so many people struggle to duplicate their home based business marketing lies in this answer. A simple system designed to be mass replicated does not exist. Why? Let’s get back to my light bulb moment.

After eight years of employing a duplicable home based business marketing plan, I was still doing the same things I was doing whenever I began working my career. Until I reprogrammed my beliefs and reprogrammed my strategies, I would continue doing the same things always. We are simply human. Each of us are different and bring to the table a different skill, talent, gift, personality, and perspective. Buying into an idea where a single home based business marketing plan will essentially clone your results is insanity.

I was executing the identical tasks repeatedly because I wasn’t offering options, strategies, and home based business marketing methods that would function for different individuals. I was wrongfully believing that anyone could be altered and adapted to fit the plan, rather than tailoring the system for dissimilarity. An eye opening lesson it was.

Duplication is a myth considering nobody may duplicate you. Nobody will do exactly what you do and get the exact same results. Until you discount the idea of mass duplication and adjust your home based business marketing system, you will make the same mistakes I made and continually reconstruct your team searching for team members just like you!